Nam Cho had early training in classical violin and fine arts. After graduating from Parsons School of Design, she designed clothing for many of the top American designers in New York. While at their fashion houses, she honed her creative skills in ready-to-wear and accessories and found inspiration in fine jewelry.
She felt a lack of intimacy between jewelry and fashion and decided to start her own jewelry company. Nam believes modern fine jewelry must be luxurious, classic and timeless but also youthful, exciting and fresh. Jewelry should make the wearer feel effortlessly glamorous and beautiful, whether she's in a day suit or an evening gown. Her chic and striking creations are "classic with an edge."