Consumer Privacy Rights

Your Rights and Choices

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively the ("CCPA") provides California residents with specific rights regarding their personal information. This statement further describes your CCPA rights and explains how to exercise those rights. Additionally, other states such as Connecticut also grant residents with certain rights over their personal information. If you reside in such a state, you may also have the following rights over the personal information we collect about you.

Access Rights

You have the right to request that Mitchell Stores disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
• sales, identifying the personal information categories that each category of recipient purchased; and,
• disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

View the Consumer Request to Access Personal Information form.

Deletion Rights

You have the right to request that Mitchell Stores delete any of your personal information that Mitchell Stores collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to, for example:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech protect the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

View the Consumer Request to Delete form.

Some of these exceptions may or may not apply under certain state laws, and this list of exceptions is not exhaustive under all applicable state laws.

Correction Rights

You have the right to request that Mitchell Stores correct inaccurate personal information about you. We will take into account the nature of the personal information and the purposes of the processing of the personal information in responding to your request. We will process your request if we receive a verifiable request and we will use commercially reasonable efforts to correct the inaccurate personal information as directed pursuant to applicable law.

View the Consumer Request to Correct form.

Your Right to Limit the Use of Sensitive Personal Information

You have the right, at any time, to direct us to limit our use of your sensitive personal information only to that use which is necessary to perform the services or provide the goods reasonably expected or to fulfil the reason that we collected such information and/or other permissible business purposes.

Sensitive personal information includes information only to that use which is necessary to perform the services or provide the goods reasonably expected or to fulfil the reason that we collected such information and/or other permissible business purposes. Sensitive personal information includes:

1. Financial Information — your financial account log‐in credentials, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
2. Geolocation — your precise geolocation.
3. Communications — the contents of your private communications, unless we are the intended recipient of the communication.

Please note that we do not use or disclose your sensitive personal information for purposes other than to provide you with products and/or services. However, note that this information may be used, or disclosed to a service provider or contractor pursuant to a written agreement in order to provide such products and/or services. If you choose to limit such use, you can opt-in to such use again by contacting us via email. Note that this right does not apply to sensitive personal information that is collected or processed without the purpose of inferring characteristics about you.

View the Consumer Request to Limit the Use of Sensitive Personal Information form.

Exercising Your Rights

If you are a resident of a state with an applicable privacy law and you want to exercise any of your rights as set forth above, please submit the relevant form, call us at 1-844-855-4847, or email us at privacy@mitchellstores.com. For all email requests, it is helpful to put the statement "Consumer Privacy Rights" in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a resident of California or another state with an applicable privacy law and provide a current address in that state for our response.

• Calling us at 1-844-855-4847
• Submitting the Consumer Request to Access Personal Information form, Consumer Request to Correct Personal Information form, Consumer Request to Delete form, or the Consumer Request to Limit the Use of Sensitive Personal Information form via email to privacy@mitchellstores.com
• Submitting the Consumer Request to Access Personal Information form, Consumer Request to Correct Personal Information form, Consumer Request to Delete form, or the Consumer Request to Limit the Use of Sensitive Personal Information form by mail to the following address:

Only you, or a person registered with the applicable Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. For all requests, it is helpful to put the statement "Consumer Privacy Rights" in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to provide enough information that allows us to reasonably verify that you are the person that we collected information about.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We will confirm receipt of a verifiable consumer request within ten (10) days and provide information about how we will process the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

We will respond to your opt-out request within 15 days of receipt.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically CSV format.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

For all requests, it is helpful to put the statement “Consumer Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to provide enough information that allows us to reasonably verify that you are the person that we collected information about.

Sales/Sharing Opt-Out and Opt-In Rights

We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

1. We use Google Analytics to help us understand how our customers use our Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
2. We share information about your use of our Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page here.

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

We share personal information with third party vendors to provide more relevant, personalized ads to consumers. We also use third party data analytics providers whose collection of information may be considered a "sale" of information under applicable law. To opt-out of sharing and selling of your personal information click on the following link: Do Not Share Or Sell My Personal Information

A consumer or their representative may instead submit a request to opt out of sharing or selling by sending an email to privacy@mitchellstores.com.

Please note that online opt-outs are device and browser-specific. You may still see personalized ads from us while using a different device or browser, unless you also opt-out using that device or browser.

Please note that some third party vendors do not respect the U.S. Privacy String, which is the mechanism we use to communicate your Request to Opt-Out to third parties that collect information via cookies on our Site. If you choose, you may also use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt-out of third-party tracking via website cookies.

Additionally, we do not intend to market to any individual under the age of 16, and we expressly prohibit, anyone under the age of 16 from disclosing or submitting any personal information to us through our Site or other means. Therefore, we do not sell, share for cross-context behavioral advertising or use any information of any individual under the age of 16.

"Do Not Track" Signals

Some web browsers allow you to set a global “Do Not Track” flag that is visible to websites. We will treat these flags as valid opt-out requests under California law. However, note that these signals are associated with a specific device and will not transfer when you switch web browsers, such as from a laptop to a mobile device. Additionally, we do not keep records that match users to their web browsers or IP addresses. Therefore, you will need to submit a written request to exercise these rights as they relate to your information in our customer records.

If you are a resident of a state with an applicable privacy law, you may request to opt-out of the sale of, or sharing of for cross-context behavioral advertising, your personal information by using this form here.

We will not discriminate or retaliate against you for exercising any of your privacy rights. Unless permitted by law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please call 1-844-855-4847. For more information, please see our Accessibility Statement.

Contacting Us

We welcome any queries, comments, complaints or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at:

Effective Date: January 25, 2024