Todd Reed has spent his life immersed in art and high craft. His mother, a renowned commercial illustrator, ensured that Todd's childhood was filled with creative work; painting, drawing, and making things of beauty and functionality. After designing furniture, clothing, leatherwork, sculpting, painting and graduation from culinary school, Reed became friends with a well-known diamond collector. "He took me under his wing. He showed me the artistry and miniature sculpture that appeared in rough stones. I realized that my aesthetic was to create jewelry that would push the boundaries of what precious pieces could be, and to merge the freedom of artistic expression with the allure of fine jewelry."