The story of Eton began in 1928 in the small village of Gånghester, Sweden. Founders David and Annie Pettersson both had a unique eye for high quality and genuine craftsmanship, which later revolutionized the complete shirting industry. The luxurious men's shirts are 100% cotton and completely wrinkle-free. The collection is modern, stylish and comfortable.

Discover our New E-Shop with over 6,000 shirts online. Shop by fit, size, and color.