Akris 100 Year Anniversary Interview with Designer Albert Kremlier

Congratulations on 100 years! To what do you attribute the longevity of the Akris brand?

My grandmother Alice, who founded our company by establishing an atelier for embroidered aprons, set out to create clothes of a timeless modernity. She created our philosophy: Clothes that defy time. A woman should be able to wear an Akris dress for many years without it losing relevance.

 

How long has Akris been partnering with Mitchell Stores? Can you recall any early interactions?

I remember well. In 2007, Mitchell Stores ordered the Akris collection for the first time, marking the start of a close relationship that continues to this day. My mother presented the collection to Linda Mitchell first. I recall her coming regularly to our showroom. She is a quiet, impressive woman with a keen eye. Refined, efficient, intelligent and warm. She always knew exactly what her customers wanted.

 

Why do you think Akris has resonated so strongly with the Mitchell Stores customer?

The Mitchell Stores customer appreciates the unique Akris signature, best described by one fabulous German word, also the title of our 100th anniversary book, “selbstverständlich.’ It is a feeling of ease when a woman slips into an Akris coat or dress. Clothes that embody an effortlessly compelling modernity that defines a woman’s presence and enhances her charisma.

 

How does your Swiss heritage inform your aesthetic and differentiate Akris from French, Italian and other fashion houses?

In a hundred years times have changed, fashion has changed, and so has Akris. We have come a long way from an apron atelier to a fashion house presenting at Paris Fashion Week. I think what still counts today is that we are one of the few vertically integrated fashion houses, executing every step from the development of the fabric to the dress in the boutique.