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Akris 100 Year Anniversary Interview with Designer Albert Kremlier

In celebration of 100 Years of Akris, we sat down with Akris' Creative Director, Albert Kremlier

Akris has been part of the Mitchell Stores offerings for 16 years now and we are thrilled to be able to celebrate this extraordinary milestone with them.

“The Mitchell family immediately understood how Akris is more than what meets the eye. The personal touch and familial commitment to excellence is literally in the fiber of both of our houses." - Albert Kremlier

Congratulations on 100 years! To what do you attribute the longevity of the Akris brand?

My grandmother Alice, who founded our company by establishing an atelier for embroidered aprons, set out to create clothes of a timeless modernity. She created our philosophy: Clothes that defy time. A woman should be able to wear an Akris dress for many years without it losing relevance.

 

How long has Akris been partnering with Mitchell Stores? Can you recall any early interactions?

I remember well. In 2007, Mitchell Stores ordered the Akris collection for the first time, marking the start of a close relationship that continues to this day. My mother presented the collection to Linda Mitchell first. I recall her coming regularly to our showroom. She is a quiet, impressive woman with a keen eye. Refined, efficient, intelligent and warm. She always knew exactly what her customers wanted.

 

Why do you think Akris has resonated so strongly with the Mitchell Stores customer?

The Mitchell Stores customer appreciates the unique Akris signature, best described by one fabulous German word, also the title of our 100th anniversary book, “selbstverständlich.’ It is a feeling of ease when a woman slips into an Akris coat or dress. Clothes that embody an effortlessly compelling modernity that defines a woman’s presence and enhances her charisma.

 

How does your Swiss heritage inform your aesthetic and differentiate Akris from French, Italian and other fashion houses?

In a hundred years times have changed, fashion has changed, and so has Akris. We have come a long way from an apron atelier to a fashion house presenting at Paris Fashion Week. I think what still counts today is that we are one of the few vertically integrated fashion houses, executing every step from the development of the fabric to the dress in the boutique.

What is your vision/dream for the next 100 years of Akris?

We took this centennial as an incentive to pause, a point in which everything can reappear or renew itself. A look back to move forward into a new century. For 2023 we have a museum exhibition to look forward to, at the Museum für Gestaltung in Zurich opening in May 2023.

Shop Akris

    Akris Peer Greige Cotton & Linen Jacket

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    Peer Greige Cotton & Linen Jacket
    $3,490
    Available sizes:
    • 4
    • 6
    • 8
    • 12
    Akris Trapeze Rayonnant Intarsia Double Layer Pullover
    Akris Metallic Gold Pinstripe Fit & Flare Midi Dress
    Akris Black Floral Print Midi Dress

    Akris

    Black Floral Print Midi Dress
    $2,990
    Available sizes:
    • 2
    • 4
    • 6
    • 8
    Akris Alice Medium Ecru Top Handle Bag

    Akris

    Alice Medium Ecru Top Handle Bag
    $3,490
    Available sizes:
    • ONE SIZE
    Akris Alice Medium Black & Gold Top Handle Bag

    Akris

    Alice Medium Black & Gold Top Handle Bag
    $3,490
    Available sizes:
    • ONE SIZE
    Akris Carl Greige Cotton & Linen Pant

    Akris

    Carl Greige Cotton & Linen Pant
    $1,290
    Available sizes:
    • 4
    • 10
    Akris Trapeze Ecru Jacquard Elbow Sleeve Zip Cardigan
    Akris Artus Greige Blouson Leather Jacket
    Akris Cuoio Double Layer Knit Tank

    Akris

    Cuoio Double Layer Knit Tank
    $995
    Available sizes:
    • 4
    • 6
    • 8
    • 10
    Akris Volumes Cream Floral Print Silk Georgette Blouse
    Akris Trapezoid Peach Sheer Organza Sheath Dress

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